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    HomeShow BusinessPennywise pops up in cities worldwide to scare the crap out of everybody — and it isn't for Halloween

    Pennywise pops up in cities worldwide to scare the crap out of everybody — and it isn’t for Halloween

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    IT Welcome to Derry Publicity stunt IT Welcome to Derry Publicity stunt
    Pennywise in New York Metropolis in 2025. Credit score:

    HBO

    You possibly can't run, you’ll be able to't conceal, however you’ll be able to take a selfie!

    Pennywise — the enduring, malevolent shapeshifting entity that always takes the type of a dancing clown and was first launched in Stephen King's 1986 novel It — immediately and mysteriously appeared on 5 totally different continents on Tuesday.

    Followers of the fearsome power of evil in cities worldwide have been handled to glimpses of Pennywise — in clown type and in any other case — on Tuesday and Wednesday, as a part of a "Purple Balloon Takeover" to advertise HBO's It: Welcome to Derry, the newest chapter within the Penny-verse.

    IT: Welcome to Derry publicity stunt
    Pennywise in New York Metropolis, for 'It: Welcome to Derry'.

    HBO

    From bus stops to the steps of museums, to the Eiffel Tower and an extravagant scorching air balloon, Pennywise and his enchanted minions central to Welcome to Derry have been dispatched by HBO Max in an extravagant PR blitz for the sequence, which premieres Oct. 26.

    IT Welcome to Derry Publicity stunt
    Pennywise in a scorching air balloon in Cappadocia, Turkey.

    HBO

    "Eerie solo purple balloons, daunting massive purple balloons, and different series-themed Easter eggs started showing in cities and nations throughout the globe together with New York, Los Angeles, Mexico Metropolis, São Paulo & Rio de Janeiro, Madrid, Paris, Singapore, Manila, Sydney, Cappadocia, Warsaw, Santiago de Chile, Thailand, Japan, Taiwan, Hong Kong, and Dubai," a Wednesday press launch famous. "The purple balloons have been only the start, as Pennywise started to make terrifying appearances all through numerous cities, together with New York and Los Angeles."

    Get your every day dose of leisure information, movie star updates, and what to observe with our EW Dispatch publication.

    'Welcome to Derry': On set of the 'It' prequel tracing Pennywise's origins (exclusive) It: Welcome to Derry Rudy Mancuso and Jovan Adepo 'It: Welcome to Derry' star Stephen Rider initially lost out on Mike Hanlon movie role Stephen Rider attends the premiere of HBO Original Series “IT: Welcome To Derry” at Warner Bros. Studios on October 20, 2025 in Burbank, California. , ISAIAH MUSTAFA as Mike Hanlon in "IT CHAPTER TWO,

    Pennywise has now been portrayed in a miniseries, two movies, and now sequence, however solely by two actors. Tim Curry of Rocky Horror Picture Show fame memorably gave the dancing clown its first breath in a 1990 miniseries co-written and directed by Tommy Lee Wallace. Divided into two components, the primary rendition of It was a serious hit for ABC, scoring two Emmy nominations and pulling in a mixed 30 million viewers.

    Although Curry's extra practical rendition of Pennywise has confirmed to have enduring cultural endurance, Invoice Skarsgård has made the function his personal over the previous decade.

    IT Welcome to Derry Publicity stunt
    HBO's 'Purple Balloon Takeover' in Los Angeles, 2025.

    HBO

    First showing in 2017's It after which within the blockbuster success's 2019 follow-up, It: Chapter Two, Skarsgård's baroque, surreal, and at occasions foolish tackle probably the most infamous villain from Stephen King's rogues' gallery is the model that floated into cities all over the world like a purple balloon this week.

    Skarsgård is ready to reprise his function in Welcome to Derry, which serves as a prequel to the movies by Andy Muschietti. Set within the Nineteen Sixties within the titular and fictional Maine small city, the sequence began with a easy query, Muschietti not too long ago told Entertainment Weekly: "What if we discover the origin of Pennywise?"

    IT Welcome to Derry Publicity stunt
    Pennywise on a yacht in New York Metropolis in 2025.

    HBO

    However Muschietti's co-producer and co-developer, Jason Fuchs, famous that the sequence is as a lot about Derry as it’s the alien clown that wreaks havoc there.

    "Derry is the entity in some ways," he mentioned. "Clearly, there's a city that’s separate, however to me, the tales are completely intertwined. If you concentrate on the mythology within the e book, It really predates Derry. It has been there for millennia. Derry is a more moderen innovation. So is there a Derry with out It?"

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