Man Fieri reveals what followers shout out at him that ‘catches everybody’s consideration’

• Man Fieri says there's one catchphrase amongst "one million" he's impressed that he hears in every single place he goes.
• "By the 20 years of doing this, there's been a bunch. However the large factor that comes up now’s 'The Mayor of Flavortown,'" Fieri tells EW. "That just about catches everyone's consideration."
• Fieri beforehand recalled the primary time he uttered the phrase, when encountering a scrumptious pizza that prompted him to exclaim, "'Have a look at this factor! It's just like the steering wheel on the bus going to Flavortown.'"

You recognize what Man Fieri seems like, however how does he sound?

Followers have a fairly strong thought. The movie star chef, restauranteur, and Meals Community staple tells Leisure Weekly that of the a whole bunch upon a whole bunch of fan interactions he has each month, there's one catchphrase that follows him wherever he goes.

"Oh, I've bought one million," Fieri says in a dialog to advertise his current collaboration with Bosch for the 2026 Tremendous Bowl, which noticed the Diners, Drive-Ins, and Dives host commerce in his iconic frosty suggestions and goatee for a clear shave and a combover.

"I've by no means stated phrases or issues to make them catchphrases. I simply sort of speak nonsensical, ?" Fieri affords up examples that he hears parroted again to him by his legion of followers: "'That's off the hook!' or 'That's cash!' or 'I'd eat that off a flip flop.'" There's one phrase, extra a moniker than something, that Fieri says has come to dominate his public mentions.

"By the 20 years of doing this, there's been a bunch. However the large factor that comes up now’s 'The Mayor of Flavortown.' Yeah. 'That is in Flavortown.' 'Let's go to Flavortown.' That just about catches everyone's consideration," he says.

Fieri began out as a restaurant supervisor earlier than opening his first restaurant chain, Johnny Garlic's, all through California because the '90s turned to the aughts. He grew to become well-known in culinary circles for his New York Metropolis enterprise Man's American Kitchen and Bar, which landed him on the second season of The Subsequent Meals Community Star, which he gained.

He's been a Meals Community mainstay ever since, internet hosting sequence like Diners, Man's Grocery Video games, and Event of Champions. The "Mayor of Flavortown" moniker that's now synonymous with Fieri has develop into so prevalent that the community even channeled it for Fieri's subsequent large undertaking, the forthcoming actuality competitors sequence Flavortown Meals Combat.

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Fieri mirrored on the origins of the phrase in a 2025 look on The Late Show with Stephen Colbert.

"'Flavortown' was this legendary place," Fieri stated that he would go to "each time I'd attempt one thing actually nice." It first took place when he encountered an ideal pizza that prompted him to exclaim, "'Have a look at this factor! It's just like the steering wheel on the bus going to Flavortown.'"

Fieri recalled that shortly after utilizing the phrase on Diners, "Individuals began strolling up in airports, going, 'Hey! Flavortown!' After which, somebody yelled at me, 'It's the Mayor of Flavortown!'"

Man tells EW that he relishes his harmonious relationship along with his followers — so he's not about to cease all of the speak about Flavortown. He's embraced the truth that he's develop into a sort of cultural icon. Greater than that: he's channeled it for good.

"There's FieriCon that occurs in New York. There's Flavortown Basin that occurs at an enormous ski resort. A giant group does a complete day of Man the place there's 800 folks dressed within the flame shirts and the flare hair and the goatee and all that," he explains. "They really increase cash and donate their fundraising at their occasion to my basis, the Man Fieri Basis."

Since 2011, The Man Fieri Basis has organized applications to coach aspiring cooks missing the means to pursue formal schooling, supported first responders by catastrophe reduction, and launched literacy campaigns in Fieri's native Sonoma County, Calif.

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