Author: dmitriy.vasyura@gmail.com

The largest day in commercials has arrived! Sports activities too, however the Tremendous Bowl actually is to its advertisements what chips are to dip.

Whereas the Seattle Seahawks and the New England Patriots duked it out on the gridiron at Santa Clara's Levi's Stadium, viewers at residence have been handled to dozens of high-priced advertisements that includes well-known faces in music, leisure, sports activities, and past.

Highlights included Ben Stiller flipping over Benson Boone; Man Fieri shaving his iconic goatee; Laura Dern, Sam Neill, and Jeff Goldblum staging a Jurassic Park reunion; William Shatner turning his personal identify right into a mega poop joke; and an all-star roster of former sitcom stars like Jennifer Aniston and Ted Danson coming collectively to parody an Oscar-winning film.

Why Kevin from 'The Office' took nearly a decade to do full rewatch before Super Bowl commercial Watch every movie trailer that aired during Super Bowl 2026

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Others fell quick, most of which included an ungodly quantity of AI, typically with A-list stars gaslighting us into believing we’re mistaken to query whether or not some know-how might be used for hurt.

Learn on for our picks of the perfect and worst star-studded commercials from this yr's huge sport

Finest: Ben Affleck, Jennifer Aniston, Matt LeBlanc, and Jason Alexander for Dunkin'

This finest advert of the Tremendous Bowl 2026 telecast. Dunkin has been teasing followers for weeks with enigmatic clips that includes Ben Affleck goading Jennifer Aniston, Jason Alexander, and Matt LeBlanc a few "mega cringe" shelved undertaking all of them participated in. Now it's again on the air — "Good Will Dunkin," that includes Affleck in his buddy Matt Damon's function from their Oscar-winning breakout, and that includes a sitcom assassin's row together with Ted Danson, Alfonso Ribeiro, Jaleel White, Jasmine Man, and (why not) Tom Brady.

Finest: Matthew McConaughey, Bradley Cooper, and Parker Posey for UberEats

Meals supply platform UberEats had already launched 14 totally different commercials that includes its packed secure of 2026 collaborators earlier than Tremendous Bowl Sunday rolled round. 14! All of them characteristic characteristic Failure to Launch costars Matthew McConaughey and Bradley Cooper with the conspiratorial McConaughey pushing his pal to see the reality that's proper in entrance of his eyes: that soccer is a completely food-centric sport.

Parker Posey reveals up within the lion's share too in full, flouncy White Lotus mode, alongside a bevy of meals adjoining featured gamers, from "Weight-reduction plan Pepsi" singer Addison Rae and Hen Store Date host Amelia Dimoldenberg, to Severance actor Tramell Tillman and footballers Sauce Gardner, Jerry Rice, and Pork Chop Womack. With such a surplus of expertise, the app is even letting customers remix the forged and produce their very own commercials.

Worst: Chris Hemsworth for Amazon Alexa+

Query we didn't know wanted asking: Are commercials alleged to make you need to purchase the product? It isn't so clear after watching Amazon's baffling new advert for Alexa+ starring Chris Hemsworth and his spouse, Spanish actress Elsa Pataky. The Thor star imagines all of the terrifyingly believable methods the AI assistant may kill him, earlier than being received over by its supply to e-book him a therapeutic massage. That received't really feel so good when the machines do lastly revolt!

Finest: Kurt Russell for Michelob ULTRA

Kurt Russell escapes from New York and finds huge bother in just a little winter sports activities hamlet in his new advert for Michelob ULTRA, the official beer sponsor of the U.S. Olympic ski crew. The actor channels his finest Mickey Goldmill as he whips an insecure younger skiier (High Gun: Maverick's Lewis Pullman) into form in order that he can shred the slopes with professional snowboarder Chloe Kim and ice hockey star T.J. Oshie. We love a comeback story.

Russell spoke to EW about making the "mini film" directed by High Gun: Maverick helmer Joseph Kosinski, relating that as a lifelong skier, attending to be "the primary individual to ski Snowbird this yr earlier than it was open" was a particular spotlight.

Worst: Bowen Yang, Scarlett Johannson, and Jon Hamm for Ritz

Bowen Yang and Don Draper seem to have traveled to "Ritz Island," the place a celebration takes place on daily basis, all day and night time. But they weren't invited to the celebration? How is Scarlett Johansson driving a jetski over sand? The crackers look nice however we're simply not shopping for premise.

Finest: Marcello Hernández for Wells Fargo

If Marcello Hernández is in it and yelling it's a finest, we don't make the principles. The Saturday Night time Stay star Rick Rolls into individuals's lives once they rating a monetary win within the new advert for Wells Fargo. It's loud, shiny, enjoyable, and attention-grabbing — precisely what you want to pull out of a nacho cheese coma on Tremendous Bowl Sunday.

Finest: Sabrina Carpenter for Pringles

Sabrina Carpenter is a pure comic. New followers of the "Espresso" singer is probably not conscious of her Disney child previous, however that rigorous, boot camp-style coaching that additionally made stars of Miley Cyrus, Zendaya, and Zac Efron shines by way of within the new business for Pringles. "Uninterested in boys" and in want of an actual man, Carpenter lives as much as her identify and fashions one for herself — out of chips. It’s a little regarding when she begins consuming Pringleleo, however does make you hungry for chips, so mission completed.

Worst: Kathryn Hahn for Oikos

Oikos' huge play at game-day notoriety options Kathryn Hahn pushing a downed San Francisco cable automobile up a hill thanks, presumably, to the superhuman energy bestowed upon her by one of many model's protein shakes. Is it atrocious, is it objectionable, no. Does it make the most of even a fraction of the powers thee Kathryn Hahn really has? Additionally no!

Finest: Brian Baumgartner for Ramp

The Workplace star Brian Baumgartner stars in probably the most creative Tremendous Bowl Sunday advertisements. Again in Kevin Malone mode, Baumgartner multiplies many occasions over throughout a busy workday in a visible demonstration of the product that monetary tech sponsor Ramp is promoting. What makes the advert particular, nevertheless, is the weird little bit of public efficiency artwork that preceded it and the look-alikes tailgate the corporate threw in San Francisco simply hours earlier than the massive sport.

Baumgartner referred to as the advert "probably the most technically difficult factor that I've ever completed" in a pre-game interview with EW.

Worst: The Budweiser Clydesdales

Right here at Leisure Weekly we are inclined to look previous Tremendous Bowl commercials sans celebrities. An exception is normally made for Budweiser, as a result of the enduring Clydesdales the beer firm has been working with for the reason that repeal of Prohibition (significantly) are stars in their very own proper. This yr's Tremendous Bowl advert makes the case for an exception to that exception. The glitchy VFX used to render a sappy story a few Clydesdale foal serving to elevate an orphaned bald eagle could be dangerous sufficient have been the story itself not seemingly pulled straight from a South Park parody. Simply give us the dang horses subsequent yr.

Finest: Ben Stiller and Benson Boone for InstaCart

The meals supply apps are cleansing up this yr on the Tremendous Bowl. Ben Stiller and Benson Boone star within the funniest advert to drop earlier than sport day 2026. For an InstaCart advert directed by Spike Jonze, the Zoolander star and the jumpsuit-wearing flipper bust strikes in Boone-ish getups for a sleazy, Italo-disco model music program. The failed flip causes Stiller (hopefully a CGI Stiller…?) to faceplant from two tales up is a pratfall straight out of the Abbott and Costello playbook.

Stiller gushed over working with the "Lovely Issues" singer in an interview with EW. "To begin with, he's so gifted. He's bought such an ideal, open angle in the direction of making an attempt one thing," Stiller says. "I don't assume he's completed loads of appearing, and he simply jumped into the improv, and he simply has this unbelievable capability to place himself on the market, in his musical expertise, his bodily talents, and his willingness to form of go and have enjoyable."

Worst: Marshawn Lynch and Spike Lee for Meta and Oakley

The sports activities eyewear model and probably the most evil firms on this planet should have gotten collectively earlier than Tremendous Bowl LX and stated, "How can we make viewers sick? Is there a approach we will make them barf?" As a result of their new advert for the nightmare product of AI glasses is nightmare gasoline. Footballer Marshawn Lynch, Oscar-winning director Spike Lee, streamer iShowSpeed, skater and surfer Sky Brown, bicycle owner Kate Courtney, gymnast Sunny Choi, and golfer Akshay Bhatia all seem within the advert carrying the reflective shades. However they're captured in tight, fisheye closeups as they run, skate, and sky dive whereas speaking to their sun shades. Get us out of this timeline.

Finest: Mikey Day for eos

Throw a dart on the present SNL forged and also you're prone to hit somebody featured in a Tremendous Bowl advert star (or at the very least an Olympics particular correspondent). Mikey Day stars in one of many higher game-day spots, this yr for the skincare model eos. The set-up is so easy it's laborious to imagine it hasn't been parodied this successfully sooner: an Is It Cake? sport present the place a contestant guesses a reside digicam operator is cake, whom host Day (host of the actual present on Netflix) goes after with a knife.

Worst: Peyton Manning, Shane Gillis, and Publish Malone for Bud Gentle

One other yr, one other flop link-up of Publish Malone, Peyton Manning, and Shane Gillis for Bud Gentle. Postie please, we’re begging you to search out one other game-day sponsor. You deserve higher than a barrel rolling down a hill to a Whitney Houston tune!

Worst: Kendall Jenner for Fanatics Sportsbook

Anybody who suffered by way of the fixed intrusion of Polymarket playing odds chyrons popping onto the Golden Globes telecast won’t take kindly to Fanatics Sportsbook's new Tremendous Bowl advert. It isn't simply that the sports activities betting platform is contributing to the fast casino-fication of all American life. They bought Kendall Jenner to promote us on it too. Should you thought All's Truthful was dangerous…

Finest: Man Fieri for Bosch

The award for many surprising Tremendous Bowl business of 2026 goes to Bosch, for turning our beloved foodie Man Fieri into "Justaguy." The brand new advert from the equipment retailer peeks into an alternate actuality wherein Fieri by no means grew a goatee, by no means bleached his spikes, and wore drab button-ups and gown slacks. So a dystopia. Fortunately, like Cinderella to the glass slipper, "Justaguy" is ready to rework again into the Fieri we all know and love by way of mere contact with Bosch merchandise.

Fieri instructed EW that the wild transformation thought began as "just a little little bit of an in-office dare. Like, would Man Fieri actually do that?"

Finest: William Shatner for Kellogg's Raisin Bran

Should you recall seeing Star Trek icon William Shatner stepping out of a automobile or strolling right into a restaurant in latest months holding a field of Kellogg's Raisin Bran cereal, now you already know why! Shatner has teamed up with the breakfast staple model to "repair America's fiber deficiency one bowl at a time." The advert turns, basically, on the proximity of Shatner's final identify to the vulgar synonym for defecation — and it's a crap load of enjoyable.

Finest: Tim Robinson for Rippling

Is I Assume You Ought to Depart star Tim Robinson's game-day collab with Rippling the perfect factor he's ever completed? Not by a mile. However his bumbling company supervillain panicking over not having correctly onboarded a monster named "Child Breck" nonetheless makes it certainly one of Tremendous Bowl LX's funniest commercials, proving simply how important Robinson's voice is within the area of latest comedy.

Worst: AI Robots for Svedka

Go. Arduous go. Go so laborious it triggers a ten.0 within the Cascadia subduction zone. Vodka model Svedka touts its new game-day spot as the primary business created "primarily" utilizing AI. It's at the very least the primary Tremendous Bowl business to plausibly make that declare, after Coca-Cola launched this widely-bashed slop in November. The boring, lusterless gyrating of "Fembot" and "Brobot" in Svedka's "All Is Filled with Love" knock-off is, maybe solely, an exquisite demonstration of the irreplaceability of human ingenuity in artwork, even at its most business.

Finest: Laura Dern, Jeff Goldblum, and Sam Neill for Xfinity

It takes extra than simply reuniting the forged of a beloved movie or collection to make a business pop. Thankfully for Xfinity, the forged of Jurassic Park is endowed with such immense charisma that their Tremendous Bowl spot is an immediate finest. Laura Dern, Jeff Goldblum, and Sam Neill all reprise their roles from Steven Spielberg's 1993 basic, that includes Dern operating with dinos, Neill encouraging a T-Rex to roar for a front-facing video, and Goldblum admiring an enormous pile of shrimp.

Worst: Taika Waititi for Pepsi

The times of Britney Spears, David Bowie, and Tina Turner are apparently over for Pepsi, who forged as its huge star on this yr's Tremendous Bowl advert a computer-generated polar bear. One other traumatic flashback to Coke's AI Polar Categorical nightmare. The advert was directed by Academy-Award successful filmmaker Taiki Waititi, who seems for mere seconds because the bear's therapist, however the marquee second (actually) appears to be when the animal and its facet piece (?) recreate the Coldplay Jumbotron scandal? Baffling.

Finest: Adrien Brody for TurboTax

Adrien Brody proves why he holds the uncommon title of double Oscar winner in TurboTax's huge game-day spot for 2026. The Pianist and Brutalist star performs himself making a TurboTax business "making an attempt to faucet into the ache of taxes" by amping up the advert's status factgor. However he in the end divas off the set after a riveting and hilarious supply of the road, "If there's no drama, there's no Adrien Brody."

Finest: Octavia Spencer and Sofía Vergara for BoehringerUS

Most Tremendous Bowl advertisements are able to eliciting at most a well mannered chuckle. Many others merely make you groan with cringe. Others nonetheless, a much smaller group, may have you shouting from the rooftops, order this pilot! Within the advert for the German pharmaceutical model's U.S. division, Octavia Spencer and Sofía Vergara play a few intelligence operatives driving bikes at warp velocity by way of tunnels and galivanting round in helicopters, after all whereas partaking in an earnest dialogue about hypertension, kind 2 diabetes, and kidney injury

Worst: George Clooney for GrubHub

Yorgos Lanthimos has in some way gone from the face of a rising "bizarre wave" in Greek cinema to the busiest business director on Tremendous Bowl Sunday. However that's not why his GrubHub advert starring George Clooney is a flop. First, Clooney's barely in it. Second, it's a disappointingly secure retread of his excessive courtroom satire The Favorite. However most damningly, it pales compared to his Squarespace marketing campaign starring Emma Stone, which comes away as probably the most memorable of the day.

Finest: Emma Stone for Squarespace

It isn't Emma Stone's first time starring in a Tremendous Bowl business. She appeared in a 2014 Sony spot selling The Superb Spider-Man 2. It definitely isn't her first time working with director Yorgos Lanthimos, both. However this 30-second advert for Squarespace, when taken within the full context of its baroque and voluminous rollout — together with an enigmatic new web site — makes for probably the most putting and engrossing advertisements of the lot.

Finest: Hailee Steinfeld, Danny McBride, and Keegan-Michael Key for StateFarm

We want Danny McBride again in actor mode. StateFarm's new Tremendous Bowl Spot groups the Righteous Gems creator, director and star with Hailee Steinfeld, Keegan-Michael Key, woman group Katseye, and Jon Bon Jovi – thee Jon Bon Jovi! McBride and Key are wannabe, keytar-shredding, head-banging hacks, and Steinfeld rolls her eyes by way of their pop-up performances on a yacht, in a storage, and on a desert freeway, the place the legendary frontman swerves across the "Gnarly" singers to avoid wasting her from the duo's screeching.

Worst: Jason Kelce, Gordon Ramsay, and David Blaine for YouTube TV

You learn that proper, however you actually need to see this one to imagine it. YouTube TV wins the award for many darts efficiently thrown on the random celebrities board this yr. In equity, the premise of YouTube TV's new game-day advert makes all of its disparate cameos plausible, with "meh-gician" David Blaine and "meh-nu" designer Gordon Ramsay popping as much as present how crappy it might be if viewers' TV choices have been all meh. However the cameo performances are, in truth, universally meh, phoned in actually, and star Jason Kelce and his spouse Kylie take time for a cheesy shout out to the previous's beer model, which already has its personal advert this yr.

Finest: Backstreet Boys for T-Cell

They bought the entire Backstreet Boys gang again collectively. Nick Carter, Howie Dorough, AJ McLean, Brian Littrell, and Kevin Richardson inform you why to change your cellphone plan with a T-Cell-ized efficiency of their indelible 1999 hit, "I Need It That Approach." It's poppy, shiny, the Boys completely commit, and options cameos from influencers Pierson Fodé and Druski, in addition to Machine Gun Kelly, who proves surprisingly adept at comedy.

Finest: Charli XCX and Rachel Sennott for Poppi

Brat Summer time won’t ever die. We reside in an countless Brat Summer time. And thank goodness! Charli XCX steps additional and additional into her appearing period within the new game-day spot for Poppi, the prebiotic soda model. One crack of a can throughout a boring college lecture and the professor transforms into the "360" singer, who then conducts a meaningless forwards and backwards with Rachel Sennott (who falls by way of the cieling for no cause) about vibes. The vibe test right here most positively handed.

Worst: Mr. Beast for Salesforce

Mr. Beast could make something really feel just like the Starvation Video games – even a Tremendous Bowl business. The YouTube mogul partnered with AI-powered enterprise software program Salesforce this yr to supply $1 million {dollars} to any viewer who can "crack the code" breadcrumbed all through 4 AI-laden movies shared over the previous few weeks. If that is doing enterprise higher I don't need any a part of it.

Finest: Heidi Gardner and Jeff Goldblum for Houses.com

Heidi Gardner is again once more for Houses.com, however this time, the just lately departed SNL star swapped Dan Levy for Jeff Goldblum. Mr. Great himself provides a contact of caprice to Gardner's quirk, because the pair get pelted with golf balls, float by way of area, and discover the deepest recesses of the Mariana Trench.

Finest: Melissa McCarthy for e.l.f.

Make-up model e.l.f. bought on half time performer Dangerous Bunny's wavelength with its huge Tremendous Bowl business this yr, which forged Melissa McCarthy as a grand excessive telenovela doña. Tremendous Bowl viewers have been solely handled to a 30-second spot, however the 2-minute prolonged lower looks like among the best bits out of McCarthy's Spy, The Warmth, or one other of the classics she made with Paul Feig.

Finest: Andy Samberg or Hellmann's

Essentially the most unrecognizable superstar transformation of this yr's crop of Tremendous Bowl commercials goes to Andy Samberg, who turned "Meal Diamond" for condiments model Hellmann's. Co-starring Elle Fanning, Samberg basically does a Lonely Island spoof of Track Sung Blue in an Elvis in Vegas-style go well with, crooning out a sandwich-themed cowl of "Candy Caroline."

Worst: Girl Gaga for Rocket and Redfin

Land a coveted Girl Gaga collab on your huge Tremendous Bowl advert after which don't put her in it? Couldn't be me! The newly merged brokerage and mortgage lender launched a beautiful, almost 4-minute lengthy video final week documenting Mom Monster's recording of a panoramic cowl of beloved Mister Rogers theme tune, "Gained't You Be My Neighbor." Photographs from that BTS bundle may simply have been folded into the narrative-driven advert airing on Sunday, however sadly, the Tremendous Bowl 2026 should go Gaga-less. (Please make it as much as us by releasing the complete tune on Spotify!)

Finest: Girl Gaga and Trevor Noah for Pokémon

Mugging for actual property was a perhaps for Gaga this yr, however mugging for Pokémon was a fully, 100% sure. The "Dangerous Romance" icon, who additionally appeared on stage with Dangerous Bunny throughout Tremendous Bowl LX's half time present, costars with former Day by day Present host Trevor Noah, professional racer Charles LeClerc, Spanish soccer participant Lamine Yamal, By no means Have I Ever star Maitreyi Ramakrishnan, and Puerto Rican singer Younger Miko in a dialogue of their favourite Pokémon. Is the corporate even saying a brand new sport or Pokémon associated product? It doesn't seem so, however we now know that Girl Gaga's favourite is Jigglypuff.

Finest: Michael Che and Colin Jost for DraftKings

Michael Che and Colin Jost have spent years honing their comedic chemistry as co-anchors of SNL's "Weekend Replace." No marvel they're so effortlessly electrical in sports activities betting firm DraftKings' Tremendous Bowl 2026 spot, which sees Jost more and more annoyed as he's dubbed by a grandstanding voiceover.

Worst: Kenan Thompson for wegovy

The one power robust sufficient to unite Kenan Thompson, DJ Khaled, Danielle Brooks, Ana Gasteyer, John C. Reilly, and Danny Trejo is, apparently, a weight reduction drug. Wegovy was certainly one of a number of a number of GLP-1 producers and retailers, together with Ro, which tapped Serena Williams as its spokeswoman, and Hims & Hers, which went star-less, to pour hundreds of thousands into huge sport advert area this yr, making weight reduction and AI the 2 sadly clear standouts.

Finest: Owen Wilson and Sofía Vergara for Telemundo

Sofía Vergara starred in not one, not two, however three Tremendous Bowl commercials this yr. She performed a brilliant spy reverse Octavia Spencer for Boehringer US, confirmed off her new kicks in a easy Skechers advert, and teaches Owen Wilson Spanish on this charming advert for the TV community Telemundo. The queen of Tremendous Bowl LX earned her crown.

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Dangerous Bunny had assist from some A-list associates throughout his Tremendous Bowl 2026 halftime present efficiency.

After working by quite a lot of his greatest hits, the "NuevaYol" musician ceded the highlight to Girl Gaga, who carried out a salsa reimagining of her smash single "Die With a Smile." Although her typical collaborator on the monitor, Bruno Mars, didn’t seem alongside her, she wasn't alone on stage — as an alternative, she was flanked by an enormous band of musicians (clad in fits evoking Mars' outfit on the tune's single cowl artwork) as dancers clad in white salsaed to the tune.

Gaga then danced with Dangerous Bunny as he launched into his monitor "Baile Inolvidable" from his Grammy-winning 2025 album Debí Tirar Más Fotos.

A couple of minutes later, Ricky Martin took the stage to sing a strong rendition of "Lo Que Le Pasó a Hawaii," one other monitor from Debí Tirar Más Fotos. Martin was not concerned within the unique recording or composition of the tune.

Martin delivered his portion of the efficiency in a near-perfect recreation of the Debí Tirar Más Fotos album cowl, which options two white plastic chairs in a lush garden with a bunch of bananas within the background. The 2 distinct chairs are on reverse sides of the body, nevertheless, when in comparison with the album cowl.

Gaga beforehand served because the Tremendous Bowl halftime present headlining performer in 2017, performing hits like "Poker Face," "Born This Means," and "Dangerous Romance" at NRG Stadium in Houston as a part of Tremendous Bowl LI. That efficiency obtained six Emmy awards and received the award for Excellent Lighting Design / Lighting Route for a Selection Particular.

How Bad Bunny's Super Bowl halftime show sign language interpreter is making history William Shatner worried Super Bowl ad using his name for poop puns was crappy idea after childhood bullying

Dangerous Bunny and Girl Gaga each lately appeared on the 68th Grammy Awards in Los Angeles final week. Gaga carried out her tune "Mayhem" from her album Abracadabra, which was nominated for Album of the Yr however in the end misplaced to Debí Tirar Más Fotos. Dangerous Bunny declined to carry out on the ceremony attributable to exclusivity with the Tremendous Bowl, however host Trevor Noah satisfied him to sing a snippet of his tune "DtMF" a capella in between award displays.

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Along with profitable the Album of the Yr award, Debí Tirar Más Fotos additionally received the Grammy for Greatest Música Urbana Album, and the monitor "EoO" received the award for Greatest International Music Efficiency. Mayhem received the Grammy for Greatest Pop Vocal Album.

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