Morgan Stanley has created a brand new function to coordinate its digital-asset technique, tapping longtime govt Amy Oldenburg because the financial institution steps up its push into crypto.

Oldenburg will sit inside a firm-wide technique and execution effort, in keeping with an inside memo despatched Monday by co-presidents Andy Saperstein and Dan Simkowitz, Bloomberg reported Tuesday.

She comes from Morgan Stanley Funding Administration, the place she most not too long ago led emerging-markets fairness and oversaw digital-asset initiatives contained in the unit.

The appointment lands because the financial institution strikes from providing entry to crypto merchandise to constructing a extra full toolkit.

ETF Filings Mark Morgan Stanley’s Deeper Push Into Crypto

In early January, Morgan Stanley Funding Administration filed preliminary registration statements for exchange-traded merchandise tied to Bitcoin and Solana, a transparent sign it needs a bigger foothold in regulated crypto publicity.

The filings got here as US guidelines round crypto market plumbing proceed to evolve, drawing extra conventional finance corporations into the area.

Reuters reported that Morgan Stanley’s ETF push is a part of a broader development of banks leaning additional into digital belongings beneath President Donald Trump’s administration.

Danger Steerage Shapes How Shoppers Entry Crypto

On the brokerage facet, Morgan Stanley has additionally mentioned it plans to supply cryptocurrency buying and selling on its E-Commerce platform within the first half of 2026, utilizing Zerohash for digital-asset infrastructure, with Bitcoin, Ether and Solana among the many preliminary tokens.

Inside wealth administration, the financial institution has began placing guardrails round how shoppers method the asset class.

A World Funding Committee report described cryptocurrency as speculative and urged allocations of about 2% to 4% relying on threat urge for food, whereas likening Bitcoin to “digital gold.”

Oldenburg’s new remit ties these strands collectively, giving Morgan Stanley a single senior level individual to align product improvement, partnerships and execution as crypto strikes additional into mainstream markets.

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