• Sydney Sweeney formally introduced her new lingerie line, Syrn, on Tuesday.
• The Euphoria star stoked controversy after reportedly climbing onto the Hollywood signal with no allow to advertise her model.
• Puck Information beforehand reported that Sweeney's model was backed by a enterprise capital firm that features Jeff Bezos as an investor.

Sydney Sweeney is launching a lingerie line.

The Euphoria star formally unveiled her new undergarment line, Syrn, in an Instagram publish on Tuesday.

"The key is lastly out… say hi there to @syrn," she wrote. "That is lingerie you put on for YOU, no clarification, no apology. "

The Anybody However You actress stated that the model is "coming for you" on Wednesday, and instructed her followers that they may join early entry on the corporate's web site.

"There’s soo far more I can’t wait to indicate you," she wrote.

In July, Puck Information reported that Sweeney's then-forthcoming lingerie line was backed by the enterprise capital firm Coatue, which incorporates Jeff Bezos and Lauren Sánchez as buyers. Sweeney was seen on the couple's Venetian wedding ceremony extravaganza a number of weeks previous to the Puck report.

Sweeney's announcement comes lower than a day after she posted a video of herself attaching lengthy strings of interconnected bras throughout the Hollywood check in Los Angeles. The video confirmed the Christy star and her associates driving and mountaineering towards the enduring landmark late at night time and climbing on its big letters to connect the chains of undergarments throughout the entrance of the signal.

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TMZ reported that Sweeney obtained a allow from FilmLA to shoot the video on the landmark, however didn’t obtain permission from the signal's proprietor, the Hollywood Chamber of Commerce, to the touch or climb the signal.

In an announcement, Hollywood Chamber CEO Steve Nissen instructed Leisure Weekly that Sweeney's video was "not licensed by the Hollywood Chamber of Commerce nor did we have now prior information of it."

Representatives for Sweeney didn’t instantly reply to EW's request for remark.

Sweeney may doubtlessly face felony trespass and/or vandalism fees because of the stunt.

The Syrn stunt will not be the primary time that an attire marketing campaign has landed Sweeney in sizzling water. The actress beforehand stoked controversy for her look within the "Sydney Sweeney Has Nice Denims" American Eagle marketing campaign, which some seen as selling eugenicist concepts. Sweeney refused to touch upon the controversy for months, however lastly distanced herself from the marketing campaign in an interview with PEOPLE in December.

"I don't assist the views some individuals selected to connect with the marketing campaign. Many have assigned motives and labels to me that simply aren't true," she instructed the outlet final month. "I'm towards hate and divisiveness."

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She continued, "Up to now my stance has been to by no means reply to adverse or constructive press, however not too long ago I’ve come to understand that my silence relating to this situation has solely widened the divide, not closed it. So I hope this new 12 months brings extra concentrate on what connects us as a substitute of what divides us."

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