Taylor Swift publicizes new album, “The Lifetime of a Showgirl” — this is every part it’s essential know

Taylor Swift is in her showgirl period.

The pop celebrity simply introduced her twelfth studio album, The Lifetime of a Showgirl — and if you wish to know extra, you're gonna have to remain tuned to the New Heights podcast on Wednesday at 7 p.m. ET. Swift made the massive announcement on her social media accounts at precisely 12:12 a.m. on August 12, naturally.

Within the announcement, a clip from the podcast, which is hosted by her boyfriend Travis Kelce and his brother, Jason, reveals Swift revealing the duvet for the album — which is conveniently blurred out — because the brothers freak out. It was revealed earlier within the day that Swift could be on the most recent episode of the podcast, which is ready to drop Wednesday.

"Posted at 12:12 on the twelfth. ❤️‍🔥 Tay’s twelfth album is named………pre pre-order now at TaylorSwift.com," the caption of the publish reads.

A countdown on her official web site beforehand now results in preorder pages for a vinyl, a CD with a poster, and a cassette, and a notice on every web page tells followers the gadgets ship "earlier than Oct. 13" — however, the actual launch date will likely be revealed at a later date.

Seemingly to have a good time the announcement, Spotify billboards seen in Nashville and New York on Monday night time pointed followers to a playlist by Swift titled "And, child, that's present enterprise for you." That is notable for 2 causes — that title might confer with lyrics on the brand new album, and the songs on the playlist all had been produced or co-produced by Max Martin and Shellback, the duo who beforehand labored on Swift's Pink, 1989, and Status albums, presumably hinting at Showgirl's sound.

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The Lifetime of a Showgirl marks the primary new file for Swift since she revealed in Could 2025 that she'd efficiently purchased again the total rights and masters to her first six albums, due to this fact making her the proprietor of her total discography.

It's additionally the primary since her eleventh studio album, The Tortured Poets Division, launched in April 2024, and since her large, world-spanning Eras Tour resulted in December of that 12 months.

For the reason that tour ended, Swifties in all places have performed what they do finest — wanting into each caption, each outfit, and each phrase out of the Grammy winner's mouth to glean some clues about what might be coming subsequent. To that finish, when Swift introduced the masters deal, a letter on her web site explaining the information used 12 of the letter "i" in a single line that learn, "All of the instances I used to be thiiiiiiiiiiiis shut."

And, in an Instagram Tales caption celebrating good friend Selena Gomez's album I Mentioned I Love You First, Swift equally used 12 of the letter "d," writing, "OH MY GODDDDDDDDDDDD." All of this led Swifties to imagine a twelfth studio album was imminent.

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Hypothesis kicked into overdrive on Monday when the Swift-affiliated social media account Taylor Nation shared an Instagram publish with 12 images, utilizing the caption, "Fascinated by when she stated 'See you subsequent period…' ❤️‍🔥 ."

Across the identical time, the New Heights Instagram account shared information of an sudden particular episode with a "a VERY particular visitor" set for Aug. 13 (13, in fact, being Swift's favourite quantity). The image included within the publish featured a really Swiftian define of stated visitor, and each Kelce brothers seemed to be carrying Swift merch within the snap. Later within the day, Swift's official web site up to date its type with a countdown for 12:12 a.m. In different phrases, these had been all of the invisible strings pointing us to the brand new period.

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