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    HomeTechnologiesEU to launch antitrust investigation towards Meta over AI use in WhatsApp

    EU to launch antitrust investigation towards Meta over AI use in WhatsApp

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    The European Fee will open an antitrust process relating to using synthetic intelligence in Meta-owned WhatsApp. The investigation will concentrate on the aggressive implications of integrating Meta's AI assistant into the messenger.

    The European Fee will open an antitrust process relating to using synthetic intelligence in WhatsApp, owned by Meta. This was confirmed on Thursday by EU antitrust commissioner Teresa Ribera. That is reported by Euractiv, writes UNN.

    Particulars

    Talking earlier than the European Parliament, Ribera knowledgeable MEPs that the Fee expects to "open a related process," referring to Meta's use of AI applied sciences in its messenger. "However we have now not but signed the doc," she clarified.

    Because the Monetary Occasions reported on Thursday, the investigation will concentrate on what aggressive implications Meta's integration of its AI assistant into WhatsApp may need.

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    The publication additionally famous that the brand new antitrust investigation will think about Meta's potential abuse of its dominant market place underneath traditional EU competitors guidelines, fairly than underneath the brand new Digital Markets Act (DMA) guidelines aimed toward massive know-how gamers.

    Individually, since July, the Italian antitrust regulator has additionally been investigating Meta's integration of its AI assistant into WhatsApp.

    In additional feedback to MEPs on antitrust investigations in new know-how areas, significantly AI and cloud companies, Ribera emphasised that it is necessary for regulators to undertake a "dynamic strategy" to answer the "very excessive velocity" at which digital markets are creating.

    She additionally assured MEPs that the EU's digital regulatory bundle isn’t getting used as a bargaining chip "in any commerce negotiations," referring to issues about US strain on the EU relating to antitrust and DMA instances towards American tech giants.

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