Microsoft has up to date the Bing interface to seem like Google, together with related visible parts and hiding its personal branding. Google criticized the transfer as an try to mislead customers.
Microsoft most likely needs to make use of a design gimmick to get customers to stick with the corporate's personal Bing search engine.
Transmitted by UNN close to Der Spiegel and The Verge.
Particulars
The search engine from Microsoft, recognized worldwide as Bing, can not boast the recognition of Google, as a result of. In January 2024, "greater than 10% of Web customers worldwide searched from their pc utilizing Bing," whereas "Google was utilized by nearly 82% of Web customers," based on the Statista statistics portal.
However just lately, Microsoft has apparently discovered a design trick to affect customers to attempt to "keep" with the corporate's personal search engine, Bing.
Bing imitates Google's interface:
For those who launch the Microsoft Edge browser as a substitute of Google Chrome and sort the phrase "Google" within the deal with bar, you will notice a totally new design of the outcomes web page: a big search field with a playful cartoon drawing above it, vaguely harking back to Google's doodle methods. Bing exhibits up-to-date search outcomes of its most important competitor solely after a sure time period
– Spiegel writes.
The graphical trick could be seen as a pleasant homage, however Microsoft additionally makes use of a second trick. The browser scrolls down just a few pixels for a specific search question in order that the Microsoft brand and different design parts that distinguish Bing disappear from view.
So that you're left with an enormous search field, similar to the Google homepage.
In response to this imitation, Paris Tabriz, head of Chrome at Google, wrote on the social community X that "imitation is the sincerest type of flattery, however Microsoft's spoof of Google's homepage is one other tactic in its lengthy historical past of methods to confuse customers and restrict their decisions.
Recall
Google has created an interactive browser-based model of the favored recreation from the TV sequence "Squid Recreation". Customers can play "Crimson Gentle, Inexperienced Gentle" with the doll Younger-hee by getting into the title of the sequence into Google search.
FTC Launches antitrust investigation in opposition to Microsoft: what’s knownNov 28 2024, 03:20 AM • 18400 views