Reddit became the fifth most popular social network in the UK, overtaking X with 22.9 million users. YouTube topped the ranking with 44 million users, while X lost 8% of its audience over the year.
The American online discussion platform Reddit was ahead of X and became the fifth most popular social network in the UK.
About it writes The Guardian with reference to Ofcom, reports UNN.
Details
In May of this year, Reddit, where users discuss topics in thematic communities, was visited by 22.9 million British adults, while X – 22.1 million. These metrics make Reddit the fastest growing major social platform in the UK.
If we compare the statistics with the same period in 2023, the increase in traffic was 47%. This jump has lifted Reddit above LinkedIn and X in the ranking of platforms, where YouTube now ranks first. YouTube has overtaken Facebook, attracting more than 44 million adult users.
Reddit, known for its dedicated audience calling itself "Redditors," probably got a boost thanks to an update to Google's search algorithm this year.
Google's latest algorithm update in the first half of 2024 significantly increased Reddit's organic traffic. I think this has significantly affected the growth of the platform
– said Farhad Divecha, director of the British digital marketing agency AccuraCast.
Ofcom also suggested that the changes may have been caused by adjusting the access of third-party apps to Reddit content, which forced users of such apps to go to the platform's official website.
In addition, the regulator drew attention to the publicity surrounding Reddit's entry into the stock market in March of this year. At the same time, X's popularity has declined: the platform's reach has fallen by 8% since May last year.
X faced criticism over content moderation standards after the platform was acquired by Elon Musk in 2022, as well as competition from Threads, a competitor to X launched by Mark Zuckerberg in July 2023.
Data from Ofcom, cited in the country's annual Digital Habits report, showed that 4 out of 10 UK adults say they have experienced misinformation or deep fakes, with most of these cases occurring online.
The disinformation survey, based on a survey of more than 4,000 British adults, also found that 3 out of 10 adults believe that there is one group of people who jointly control the world, and the same number believe that there is "strong evidence" of election fraud in the UK.
Threads and BlueSky lure X users
Users of the social network x massively switch to BlueSky and threads from Meta, which caused concern to Elon Musk. Last week, it announced a new ability to hide likes and reposts, explaining that it has a "cleaner" interface.
Since the purchase of X in 2022, the platform has become full of unnecessary information and advertising. Meanwhile, BlueSky is actively increasing its audience, and Meta is concerned about the network's competitive advantage among former Twitter users.
Bluesky came to the attention of the EU due to violations: lawyers are looking for a solutionNov 26 2024, 04:04 PM • 19551 view