In 2024, Ukrainians shifted their focus from family home equipment to digital units and devices. Demand for autonomous energy provides elevated, and costs for electronics grew according to inflation.
The 12 months 2024 was marked by a change in shopper preferences of Ukrainians within the section of home equipment and electronics. Whereas in 2023, purchases of family home equipment prevailed, this 12 months the demand has shifted to digital home equipment, devices, and autonomous energy provides. This was reported to UNN by the COMFY chain of shops.
In 2024, the expansion charge of gross sales of products within the home equipment and electronics section within the Ukrainian market slowed down. Whereas in 2023, Ukrainians purchased a whole lot of family home equipment, 2024 was the 12 months of digital home equipment and devices
– say at COMFY.
Gross sales of conventional classes of products, corresponding to fridges, smartphones and TVs, remained on the stage of the earlier 12 months. On the similar time, the excessive season and Black Friday noticed a rise within the reputation of classy merchandise, together with multi ovens, displays, gaming merchandise, recreation consoles, laptops, equipment and electrical toothbrushes.
The demand for autonomous power sources, from compact energy banks for telephones to highly effective charging stations with excessive capability, grew notably quick. As well as, the navy and volunteers proceed to buy a good portion of apparatus to satisfy their present fight missions.
In 2024, the pattern that characterised Black Friday earlier than the full-scale conflict returned: Ukrainians select premium high quality items for the vacations. That’s, items not from the wants class, however from the needs class. The strategy is as follows: I wish to purchase a very good high quality system at a reduction or a product I’ve lengthy dreamed of at the next value vary. For instance, espresso machines, TVs with massive diagonals, vacuum cleaners, and so on.
– they add within the community.
COMFY notes that extended energy outages as a result of shelling additionally had a major affect on shopper conduct in 2024:
“The blackouts in March, June and winter pressured Ukrainians to purchase extra energy provides. In July, the market skilled a major scarcity of products on the cabinets, however the state of affairs was stabilized. In 2024, not like in 2023, charging stations and large-capacity energy banks had been in higher demand. It turned clear that energy outages would proceed and that we would have liked to adapt. Charging stations with 1000 W and extra, energy banks with 50,000 mAh: within the prime gross sales”.
When it comes to value development, the general development in costs for family home equipment and electronics in Ukraine in 2024 is the same as the inflation charge.
“There was no sharp enhance in costs for items, all modifications occurred step by step. The value was influenced by demand (for instance, throughout lengthy blackouts), logistics prices and competitors available in the market. In December, there was one other enhance within the greenback, and we predict that in early 2025, costs for items will step by step meet up with the brand new alternate charge,” COMFY added.
Recall
The discharge of “S.T.A.L.Okay.E.R. 2: Coronary heart of Chornobyl” has change into not solely a high-profile occasion on the planet of gaming, but in addition influenced the gaming gadget market. The sport's launch on November 20 triggered a speedy development in gross sales of gaming laptops, consoles, displays and equipment, particularly throughout Black Friday.