Ukraine’s Ministry of International Affairs has strongly condemned the usage of photos of Ukrainians affected by Russian aggression in an commercial for the Latvia-based Russian media outlet Meduza.
Supply: Ministry of International Affairs of Ukraine; Detector Media
Quote from the ministry: "The Ministry of International Affairs of Ukraine strongly condemns the usage of photos of Ukrainians who’ve suffered because of Russian terror in promoting for a Russian media outlet.
A particular ‘award’ for advertising and marketing cynicism and hypocrisy ought to be given to the Lure company from Berlin. They featured Ukrainians who’ve misplaced their households and their houses in a promotional video for the Russian media outlet Meduza. The usage of our tragedy to garner sympathy for the Russians is an absolute shame."
Particulars: International Ministry spokesperson Heorhii Tykhyi referred to as for "the rapid removing of all promoting content material that exploits Ukrainian struggling brought on by Russian terror from all of the media platforms the place it has appeared". He additionally stated that the Ukrainians whose grief has been cynically exploited deserve an apology.
Detector Media stated the Meduza promoting marketing campaign was first reported by Viktoriia Feshak, a member of Vitsche Berlin, a Ukrainian NGO.
Feshak stated she had seen the advert in a Berlin cinema earlier than a movie screening. The video contained surprising footage of the warfare in Ukraine, together with the funeral of the spouse and daughters of Yaroslav Bazylevych, who misplaced his household in a Russian assault on Lviv.
The commercial was created for Meduza by the Berlin-based company Lure. The company didn’t cost for its providers. The marketing campaign slogan is "The place different headlines finish, Meduza begins".
The marketing campaign video is predicated on information footage, together with "first-hand accounts" from journalists who "danger their lives daily to inform the reality".
Vitsche Berlin strongly condemned the commercial, accusing the company of manipulation and making an attempt to painting Russians as victims of the warfare. Additionally they referred to as for the advert to not be proven in European cities.
Replace: As of 21:50, the marketing campaign web page that includes the video is now not loading.
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